Surviving Expo West and how we can help.

Join us at Booths 2981 and 905

Your Expo West Survival Guide

Yes, it's that time again. The event thousands of natural food companies around the world have put a year of planning and strategy into. The moment almost a hundred thousand people have been waiting for. The monumental behemoth of Natural Products Expo West.

Known to most people as simply "Expo West' this trade show dedicated to everything natural and organic will erupt in Anaheim on March 10th. The four day show is full of exciting things to either dig into, or become overwhelmed by.  Because a single day requires miles of walking, eating, chatting, dancing, and oh so much more.  Here is what to expect from us at Expo West 2016 and how to survive it in style.

Want to know what it looks like inside?  Watch last year's video. 

#1 The Labyrinth of Free Food

The challenge: Let's face it. Everyone at Expo West ends up well fed. This occurs one little sample at a time, at each one of up to 10,000 booths at a time.  For people new to the "Way of the Expo West" sampling randomly can become a gastronomic problem. For Example: Trying a hundred detox and juice sample in one day can be a problem (As one of our team members find out after drinking 15,000% the daily recommended amount of Vitamin C ). You can spot a veteran Expo attendee, because they know exactly what brands they are going to visit, and are excellent at balanced grazing.

The solution: Surviving this portion of Expo West requires balance and a sound. plan. Our Suggestion: Thankfully the gracious folks who organize Expo West provide both a Map and a Mobile App which lets you make your own schedule each day. Use both, and come up with a game plan. If you own a retail store you can mark brands you already carry to take advantage of show specials on the first day, and mark new ones to explore the next day. Our Totally Biased Suggestion: Visit Ojio and our related brands at two completely amazing booths under Ultimate Superfoods.  Instead of the usual boring smoothies each booth will feature a full range of wholesome foods and supplements to graze on. You will have your pick of our classic superfood trail mixes at booth 2981 or the rejuvenating supplements at booth 905. Both of them are designed to offer attendees a simple balanced buffet of morsels and real nutrition to keep you in the trade show game.

#2 From Yoga to Rock & Roll

Expo West isn't just about the food. It isn't just about bamboo clothing brands, or the next best water bottle to hit the shelves. The event is a layered onion of many smaller events happening each and every hour, of every day. This includes store tours, herbal arboretum walks, and VIP award dinners. The morning of every Friday and Saturday begins with free Yoga and each evening ends with incredible parties featuring music, drinks, and yes even more food with friends. The hardest part about navigating the events is simply deciding which ones to attend and where you will need to be each day. Our Suggestion: Go to the events page for the Natural Products Expo website and decide ahead of time where you need to be to have the most fun. Go There.

#3 Eat. Play. Learn. The Next Foodie Generation

Those who have mastered the two prior parts of Expo West should also spend time attending at least some of the lively lectures and workshops of the Expo West Conference running in tandem with the trade show. Beyond the free food and incredible entertainment the conference is an important reason so many people in the business of keeping things natural get together. Our Suggestion: There is a cost to attend The EWC each day so it is important to either pick a day of lectures with the most relevance to you, and the speakers you will definitely want to hear, or explore the idea of purchasing their Super Pass which grants you access to everything the entire Expo West education courses have to offer. There are also many free Exhibitor Sponsored events you can attend at the hotels across from the main event as well. Simply check the schedule online and make some plans.

Many of us at Ultimate Superfoods and its Ojio, Ojio Sport, Earthling Organics, and Bare Mixers, brands have spent months preparing for Expo West. Those of us returning this year are reminded that sore feet are also accompanied with wide smiles and a mutual love of all things natural. We look forward to seeing friends old and new at Booth 2981  and 905 this year. We'll have plenty of things to offer you in return. Including a big honest hug if you really need it.

Date: 2/19/2016

Blog Post Type: News